Don’t just predict churn
Learn how to reduce it
Services
Always-on Churn Measurement
Ongoing model + monitoring that quantifies churn drivers, flags what’s changing, and estimates impact over time.
Churn Driver Experimentation
Validate retention programs with experiments to understand the causal impacts of your retention efforts.
Retention
Optimization
Focus your efforts on what will maximize retention and protect your revenue.
About Us
Apex Analytics was founded on a deep foundation in econometrics. We’re bringing measurement rigor to retention—so teams can understand why customers churn and what to do about it, not just predict it.
We believe better measurement leads to better decisions. By combining always-on churn modeling with causal validation methods (experimental and quasi-experimental), we cut through the noise, isolate the highest-impact churn drivers, and quantify the ROI of fixing them. The goal is simple: give you the clarity and confidence to prioritize retention initiatives, invest smarter, and reduce churn faster.
