Promotional & Pricing Analytics
Apex Analytics measures the true net impact of your promotional calendar. What's genuinely incremental, what's cannibalized from full-price buyers, and what's just pulled forward from next month. Numbers you can use to decide what to keep, cut, or rework.
Book a 30-Minute CallMost brands run a promo calendar full of gut-feel decisions. We build the analytical foundation to tell you which discounts and sales events are actually paying for themselves, and which ones are quietly costing you margin.
Every discount and sales event feels like it moved product. Few brands know which ones actually drove incremental revenue and which just pulled forward next month's sales or cannibalized full-price orders. We quantify the true net impact of each promo type on your calendar, so you know which ones to keep, cut, or rework.
Fixed-scope engagement, custom quote · 2 to 3 weeks
For brands with enough order history, we go a layer deeper: a regression-based model of price elasticity, so you know not just whether a promo worked but what depth of discount is actually optimal going forward.
4 to 6 weeks, subject to data volume
We map your promotional calendar for the last 12 to 18 months: every discount, every sales event, how deep and how often. Where you have the data yourself, even better.
We build a counterfactual baseline for what sales would have looked like without each promo, then isolate genuine incremental lift from cannibalized full-price sales and any pull-forward in the weeks after.
You get a net margin impact for every promo type on your calendar, ranked, with a clear recommendation on what to keep, cut, or restructure.
Case Study
See the full audit run on Solenne, a fictional DTC brand, using synthetic data and real methodology.
Dollar values are gross lift and net margin impact for each promo type, measured against a counterfactual baseline.
BOGO 50% Off
Only truly incremental play
Zero measured cannibalization and the only positive net incremental revenue (+$40,303). Net margin impact: -$25,207.
Black Friday / Cyber Monday
Net margin negative
A 57% revenue lift during the promo window, but a 22-day post-promo trough erased most of the gain. Net margin impact: -$96,783.
20% Off Sitewide
Looks best, performs worst
$171,795 in gross lift, but $258,065 of it was cannibalized from full-price buyers. Net margin impact: -$234,105.
The pattern holds across the calendar: the promo with the biggest headline lift produced the deepest net margin loss, while the smallest-looking play was the only one that was genuinely incremental. Headline lift and true P&L impact are not the same number.
Apex Analytics was founded on a simple observation: most brands can tell you a promo moved units, but very few can tell you whether it moved margin. A 30% off sale that drives a huge spike in orders can still be a net loss once you account for the full-price buyers who would have bought anyway, and the trough in sales that follows once the discount ends.
Our background is in applied econometrics and causal measurement, the methods built for separating genuine demand shifts from noise. We built Apex Analytics to bring that rigor to the promotional and pricing decisions brands make every month, often without ever finding out what they actually cost.
We start with a 30-minute conversation about your current promotional calendar and where the biggest question marks are. No pitch. Just a clear-eyed look at what's working and what isn't.