Marketing Attribution & Incrementality Measurement
Apex Analytics measures the true impact of your marketing spend across channels. Geo-based incrementality testing. Marketing mix modeling. Results you can actually make budget decisions with.
Book a 30-Minute CallMost brands have measurement. Few have measurement they can trust. We build the analytical foundation to tell you which channels are driving growth, which are getting credit they didn't earn, and where the next dollar should go.
Already ran a campaign you never properly measured? We apply quasi-experimental methods to your historical data to estimate the true causal impact. You find out what it actually returned, not just what tracked, and whether it's worth running again.
Typical timeline: 2 to 3 weeks
We design and run geo-based tests to measure the true impact of your campaigns. Matched market methodology, clean pre/post analysis, and a result that holds up to scrutiny.
Typical timeline: 6 to 10 weeks (including test run)
For brands running spend across multiple channels simultaneously, we build an MMM to decompose contribution by channel, account for saturation and lag effects, and give you a budget allocation you can defend.
Typical timeline: 2 to 3 months
We map your current measurement setup: what's tracked, what's modeled, and what's assumed. Most brands are surprised by how much of their reported ROI is correlation dressed up as causation.
We design a geo-based incrementality test around your next campaign or an always-on channel you want to pressure-test. Clean treatment and control markets, defined holdout windows, and a methodology your finance team can follow.
We deliver the causal estimate of your campaign's impact alongside a full breakdown of what drove it. If you're running MMM, we layer in cross-channel contribution and budget optimization on top.
Apex Analytics was founded on a simple observation: most brands are making media investment decisions based on numbers that don't mean what they think they mean. Sales went up after we launched the billboard. Conversions tracked higher after the TV buy. Those correlations feel like signal. They usually aren't.
Our background is in applied econometrics and marketing mix modeling, the methods built specifically for untangling cause and effect in noisy, overlapping media environments. We built Apex Analytics to bring that rigor to brands that are spending real money on channels they can't cleanly measure.
We start with a 30-minute conversation about your current measurement setup and where the gaps are. No pitch. Just a clear-eyed look at what you know and what you don't.